Marketing spent heavily on retention offers without precise targeting.
End to end ML pipeline with monitoring for data drift, batch and near real time scoring to campaign tools
Databricks, Feature Store, MLflow, Airflow, Snowflake, campaign API integration
2.1 points
Monthly churn reduction
12%
Retention spend reduction
$18.4M
Annualized benefit at national rollout
Client names withheld by agreement. Results validated by client finance or operations.
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